We invested in YEAY GmbH (Headquarters: Berlin, Germany, CEO: Melanie Mohr), a startup operating mobile commerce through 'video content shot by teenagers.'
CEO Melanie is a serial entrepreneur, and YEAY is her third startup. YEAY operates mobile commerce using video clips shot by teenagers with their own sense of style, rather than video clips created by professionals.
Additionally, they established a separate company, WOM, to issue 'tokens' as a reward system for all stakeholders including the teenagers. We are confident that YEAY and WOM will become leading companies in the Blockchain era.