AnyRoad, our portfolio company that operates Experience Relationship Management (ERM), completed a $47M Series B round led by BlackRock.
AnyRoad is a new category of software that enables brands to build stronger relationships with consumers through experiential programs based on data and consumer insights. Used by major brands such as Budweiser, Honda, Michaels, and Tabasco, AnyRoad supports everything from in-person events to online experiences, experiential retail, and global field marketing, with an analytics platform at its core.